FIFA Partner

FIFA Partner | ©Getty Images

Die FIFA Fussball-Weltmeisterschaft™ ist eine der effektivsten internationalen Marketingplattformen und erreicht Millionen Menschen auf der ganzen Welt. Um eine Veranstaltung von dieser Größe ausrichten zu können, ist die Unterstützung durch kommerzielle Partner, welche zentrale Dienstleistungen und Produktunterstützung für den Ablauf der Veranstaltung erbringen, unabdingbar.

Zum Standardpaket gehören folgende Elemente:

  • Verwendung der offiziellen Marken
  • Präsenz im Innen- und Außenbereich des Stadions, in allen offiziellen FIFA-Publikationen und auf der offiziellen Website www.fifa.com
  • Anerkennung des Sponsoring-Engagements durch ein weit reichendes Marketingprogramm anlässlich der FIFA Fussball-Weltmeisterschaft TM
  • Schutz vor Trittbrettfahrern ("Ambush Marketing")
  • Hospitality-Programm
  • Direktwerbung, PR-Aktivitäten und bevorzugter Zugang zu Fernsehwerbung im Rahmen der FIFA Fussball-Weltmeisterschaft TM

Darüber hinaus erhalten die FIFA Partner die Möglichkeit, das Sponsoring auf ihre Marketingstrategie und -bedürfnisse auszurichten. So dürfen sie zum Beispiel das offizielle Emblem individuell verwenden und zusammengesetzte Embleme ("Composite Logos") kreieren. Damit können sich die Offiziellen Partner nicht nur kreativ von der Konkurrenz abheben, sondern erhalten damit auch ein hervorragendes Marketinginstrument.

 

The FIFA World Cup™ is the most effective international marketing platform, reaching millions of people in over 200 countries throughout the world. In order to be able to stage an event of such a scale, the support of Commercial Affiliates, who provide vital services and product support for the entire event's operations, is crucial.

The standard rights package includes:

  • The use of the Official Marks 

  • Exposure in and around the stadium, in all Official FIFA publications and on the official website, http://www.fifa.com

  • Acknowledgement of their support through an extensive FIFA World Cup sponsor recognition programme 

  • Ambush marketing protection 

  • Hospitality opportunities 

  • Direct advertising and promotional opportunities and preferential access to FIFA World Cup™ broadcast advertising

In addition, the Partners are offered the possibility to tailor their sponsorship according to their marketing strategy and needs. For example, they can individually use the Official logo and create composite logos. This not only allows them to differentiate themselves creatively from uninvolved third parties but also gives them an excellent marketing tool.

The FIFA World Cup™ is the most effective international marketing platform, reaching millions of people in over 200 countries throughout the world. In order to be able to stage an event of such a scale, the support of Commercial Affiliates, who provide vital services and product support for the entire event's operations, is crucial.

The standard rights package includes:

  • The use of the Official Marks 

  • Exposure in and around the stadium, in all Official FIFA publications and on the official website, http://www.fifa.com

  • Acknowledgement of their support through an extensive FIFA World Cup sponsor recognition programme 

  • Ambush marketing protection 

  • Hospitality opportunities 

  • Direct advertising and promotional opportunities and preferential access to FIFA World Cup™ broadcast advertising

In addition, the Partners are offered the possibility to tailor their sponsorship according to their marketing strategy and needs. For example, they can individually use the Official logo and create composite logos. This not only allows them to differentiate themselves creatively from uninvolved third parties but also gives them an excellent marketing tool.

The FIFA World Cup™ is the most effective international marketing platform, reaching millions of people in over 200 countries throughout the world. In order to be able to stage an event of such a scale, the support of Commercial Affiliates, who provide vital services and product support for the entire event's operations, is crucial.

The standard rights package includes:

  • The use of the Official Marks 

  • Exposure in and around the stadium, in all Official FIFA publications and on the official website, http://www.fifa.com

  • Acknowledgement of their support through an extensive FIFA World Cup sponsor recognition programme 

  • Ambush marketing protection 

  • Hospitality opportunities 

  • Direct advertising and promotional opportunities and preferential access to FIFA World Cup™ broadcast advertising

In addition, the Partners are offered the possibility to tailor their sponsorship according to their marketing strategy and needs. For example, they can individually use the Official logo and create composite logos. This not only allows them to differentiate themselves creatively from uninvolved third parties but also gives them an excellent marketing tool.